Softcard - Redesigning the Offers Feature
Softcard (formerly Isis Mobile Wallet) was a mobile payments system launched by AT&T, T-Mobile, and Verizon Wireless in 2010, allowing users to pay with their phones via NFC technology. It also offered integrated rewards, transit passes, and retailer promotions. Google acquired the technology in 2015 and shut down the brand.
My Role
I redesigned the underperforming offers feature, replacing a confusing one-tap interaction with a clearer two-tap flow—one to apply the offer, another to pay. I also created detailed wireframes that served as functional specs for developers. The update improved clarity and led to a measurable increase in offer engagement.
Status: Although Softcard was retired in 2015, the redesign significantly enhanced usability and customer engagement during its active period.